A haul of awards for the Bees at the MarCom Trophies!

Three awards were presented to the Bees at the 11th MarCom Trophies Ceremony, held in late January in Paris at the headquarters of Groupe Les Echos Le Parisien.

Three awards were presented to the BEES at the 11th MarCom Trophies Ceremony, held in late January in Paris at the headquarters of Groupe Les Echos Le Parisien: - Gold Trophy for Communication Strategy - Silver Trophy for Internal Communication - Special Prize awarded by the Ordre des Experts-Comptables (French Institute of Chartered Accountants) to commend our overall approach. The BEES also have the honour of being invited to the next Congres de l'Ordre des Experts-Comptables in Bordeaux, to present our work which is held up as an example (enough to make us blush!)... The MarCom Trophies highlight the efforts of audit and accounting firms in marketing and communication: the ability to meet client needs, build a unique communication identity, and adapt to the new rules of a highly competitive world.

We are very proud of these awards, which recognise our tremendous efforts to reinvent ourselves, innovate and create new offerings and services, as part of the overhaul of our communication strategy, carried out between January and June 2019. It must be said that we worked tirelessly to transform the historic COFAGEST into the BEES Group in just six months. A formidable team (graphic designer, web designer, developer, printer, signage expert...) devised a communication plan, driven at full speed by Claire LE MEUR, to give this unconventional company an image that truly reflects who it is.

Over the months, we created and developed three new names - FIFTY BEES, THE PLACE TO BEES and BLUE BEES (the firm, the business centre and the new subsidiary dedicated to communications) - three logos, a new baseline, a brand charter, a photo and illustration library, a new brochure, three flyers, three websites (in French and English), two blogs, social media pages, an editorial committee, a stand at the Lyon Entrepreneurs Fair (including a live drawing event), three print ads, two distinct teaser email campaigns (for staff and clients) to announce the change, two launch events for the new brand, a new service presentation, two sports sponsorships, one arts sponsorship, a branded clothing and merchandise collection and all the signage for the five sites... We did not win these laurels alone and warmly thank: All the clients who trust us - some since our founding - and who warmly embraced our bold rebranding, change of identity and really played along. The extraordinary team of colleagues who support us in all our projects (however wild they may be) and on whom we can count every day - especially when times are tough... All the service providers who accompanied us incredibly in developing this project (and in particular: Joel ALESSANDRA, Mathieu DETAINT / Studio Kimyo, Frederic LAMBERT/Imprimerie MM, Lindsay LEMAITRE/GNG Promotion, Jerome MAGNIER/MJ System, Alexandra MICHARD-COLAS/AMCD, Tristan COPPENS/72.

78) Without them, this wild adventure would simply not have been possible... To all: THANK YOU & BRAVO! The BEES, energised by the prestigious MarCom Trophies, have more than one trick up their sleeve (or hive!) and many plans for the year ahead... Just a little more patience, we will tell you about them soon!

In the photo, from left to right: Laurent David, Groupe Les Echos Le Parisien / Clemence Langlois, HR manager, Fifty Bees / Delphine Michard-Grunwald, CEO Fifty Bees / Claire Le Meur, General Manager & Founder Blue Bees / Didier Plane, President & Founder Trophees MarCom / Bertrand Salliou, Groupe Les Echos Le Parisien.